This week I learned what the purpose of personal training really is. In Joe's professional opinion, it means to help people achieve their personal physical goals.
Joe believes this is the most important thing to learn because many trainers focus on what they want or think is best for the clients. However, it has been his experience and observation that trainers who do the best in the business in terms of retaining clients and achieving goals and financial success, are the ones who understand what the client truly wants and help them to achieve it.
It doesn't mean that a trainer shouldn't utilize their expertise to help guide clients in the right direction or help them gain a better perspective of health and physical fitness, but ultimately it is not our place to decide for someone what they want for themselves.