This week the focus was on how to acquire clients through different types of marketing. Below are the main ways that Joe uses and recommends:
Immediate circle (family, friends, members)
- Need to be personable, professional, pro-active
- In a commercial gym floor hours, cold calling, management referrals
Social Media
- Set up a professional branded page for your personal training persona
- Post consistently
- Utilized paid advertising
- Engage with and respond to your friends/followers
Print Media
- Business cards
- Flyers/Handbills
- Posters
Merchandise
- T-Shirts, hats, hoodies etc…
Complimentary Session/Services and Promotions
- 1-3 free sessions depending on circumstances (you have to give to receive)
- Annual, bi-annual, or quarterly promotions are necessary to grow a successful business
Word of Mouth
- Once you have established a good reputation, the recommendations/referrals from your existing clients will always be the primary way you acquire new business